Archives for posts with tag: outside.in

[cross-posted from the outside.in blog]

This October I gave a presentation at Mashery's Business of APIs conference, speaking about how our API provides hyperlocal headlines on CNN.com as a case study for how APIs can power business relationships between tiny startups and multinational corporations.

The slides and (ack!) video from the conference are up, so you can check them out. In all honesty, I still haven't worked up the nerve to watch the video myself, so perhaps, my friend, you could watch it and leave me encouraging remarks in the comments? Please???

Video

Slides


For those of you who need a summary version, I think @Mashery captured my main point nicely:

L. Sperber from Outside.in says APIs remove friction from a business relationship.

Interested in using the Outside.in API? Check out our documentation at developers.outside.in—and the sweet sample code posted last week by our lead API developer Brian Moseley.

fast flip logo

If you've been missing kenspeckly posts full of nerdy thoughts on the tubes, take a look-see at this post I just wrote for the outside.in blog about the ways Google Fast Flip misses the point in its attempt to innovate aggregation and UX of online news consumption.

If you haven't heard about Fast Flip yet, check out The Official Google Blog announcement.

Snip of my thoughts:

The product claims to bring the experience of reading a magazine online, but the interface more closely resembles that of a microfiche machine (hat tip to Outiside.in Biz Dev VP Camilla Cho for the observation) and provides neither the physical immediacy of print nor standard web conventions to guide users through content.