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a humorous, hyperlinked look at language, internet culture, and anything conspicuous

who pays for free content?

Only last week, I was speculating to a very skeptical audience that, without the rise of some more realistic and less distasteful monetization model for digital content than AdSense, production of said content may eventually start to trickle off.

And, whaddya know, Your Daily Awesome has stopped blogging, due to the enormous time investment of "noodl[ing] around on the internet every night, hunting for something appropriately awesome to blog."

And even the Jason Kottke, the unstoppable blogging machine who pointed to Your Daily Awesome's closure, can relate to the enormous output required to maintain a respectable level of content production. (How could he not? The man blogs like a banshee.*)

So. Should we fear for the production of duly awesome content in a world where information has to be free to be even remotely relevant?

*Wondering where the expression "[verb]s like a banshee" comes from? Me too!

banshee
banshee drawing from Ireland's Eye

First off, as you may or may not know, a banshee, says the wikipedia, "is a female spirit in Irish mythology, usually seen as an omen of death and a messenger from the Otherworld." More significant to the etymology of the phrase "like a banshee," however, is the fact that, "[a]ccording to legend, a banshee wails around a house if someone in the house is about to die."

According to world wide words:

The basic phrase like a banshee has been used many times over the past couple of hundred years as a figurative expression to describe someone screaming or making a noise, usually in an excess of emotion.
[…]
It seems that the idea of a banshee being a noisy spirit in torment has been extended so far it has snapped, most likely out of ignorance of what a banshee actually is…

Well, I'm glad to have contributed, if only a little, to modern society's ignorance of what a banshee actually is.

On the other hand, I'm not sure if there's any better metaphor for a blogger than a noisy spirit in torment.

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a case study in environmentally unethical packaging

I've previously made kenspeckle my recent and aggravating affliction with chronic dry eye syndrome, likely due to a rather nasty habit of reading too much, both on- and off-screen.

After well over a decade of nearly hassle-free contact lens use, I've suddenly descended into the troublesome and confusing world of care for ocular pain, featuring dozens of brands of artificial tears, each of which use different lubricants with no explanation of the differences among them; Bausch & Lomb's cash cow, Muro 128 5% Ointment, which forces otherwise sane consumers to pay $26 for 1/8 of an ounce of what's essentially salty ointment; and distressing assumptions about the age of dry eye sufferers.

But my most shocking ophthalmic experience thus far has to my first encounter with Restasis, a prescription eye drop for chronic dry eye manufactured by Allergan. When I went to pick up my first month's worth of Restasis, I almost fell over as the pharmacist handed me a large brown paper bag instead of the typical little prescription pouch.

I was so appalled by the complete environmental disregard shown in the packaging of Restasis that I just had to document it in the slideshow below—well, that and I wanted a chance to play around with JonDesign's Smooth Gallery, because I have a hunch that its CSS layout will degrade beautifully in RSS readers. Hopefully I'm right!

the container

As soon as I got home, I tore open the brown pharmacy bag to reveal two shockingly large plastic deli-style containers.

container

what the…?

Completely befuddled as to how these huge containers could hold eye drops, I unwrapped and unlidded one to reveal an instructional pamphlet and tin foil.

unwrapped container

and beneath the foil?

A mess of single-use plastic vials, each holding 0.4 mL of Restasis eye drops. This is a lot of plastic to hold 12.8 mL of fluid.

container with vials

complete packaging materials

This is how much packaging it took for Allergan to provide me with just 25.6 mL of eyedrops—only a 30-day supply.

complete packaging for 30 days of restasis

some perspective

On the left, the amount of materials used to package 10 mL of over-the-counter eye lubricant.

compared to over the counter lubricant

unfair comparison?

Here's a side-by-side comparison of the container for 10 mL of over-the-counter gel and 10 mL of Restasis prescription drops.

10 ml of restasis vs 10 ml of over the counter lube

another matchup

Or, compare of the container for 15 mL of over-the-counter eyedrops and the same volume of Restasis.

15 ml of restasis vs 15 ml of over the counter drops

as if that wasn't wasteful enough

0.4 mL "single use" vials actually contain too much fluid for the prescribed dose of one drop in each eye. On the right, three unopened vials. On the left, a vial after I used a single dose as prescribed. The remaining liquid must be thrown away.

comparing single use vials before and after use


uselese tab
what is this supposed to be for anyway???

To be fair to the folks at Allergan, I know that Restasis is packaged in single-use vials because it doesn't contain a preservative like the over-the-counter drops I've compared its packaging to. Although I'm normally not a fan of preservatives in anything, this seems like a reasonable time to make an exception—Allergan could at least offer a version with preservatives for those of us who hate seeing wasteful packaging and don't have adverse reactions to the preservatives in over-the-counter drops.

Even if the drug developers have been through this quandry and decided that a preservative was out of the question for Restasis for a reason beyond my biochemcially challenged comprehension, I've no doubt you could make a single-use vial with less plastic by eliminating the completely useless tab beneath each little container.

The only reasonable conclusion seems to be that the ophthalmic industrial complex is trying to ruin the environment, one chronic dry eye patient at a time.

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