CondeNet's president Sarah Chubb on teenaged internet users: "They're not spending a whole lot of time reading Web sites… Their brand is themselves and their friends."

Valid point, but, hey, a five-minute jaunt through LiveJournal (or, heck, Williamsburg) will show you that the same holds true for twenty- and thirty-somethings.

It doesn't stop there either. Think about mothers with thier childrens' names in their email addresses, cultishly insular family jokes and traditions, snapfish photo albums that get passed around long-distance families.

Our obsession is always with ourselves and the people with whom we surround ourselves. No corporate brand can hold a candle to that—teenagers aren't the only demographic checking their friends' blogs before they read other websites.